Taft – Power of Powder

The Power of Powder game application has been developed for the promotion of Taft hair styling products by Schwarzkopf, a Henkel company. In order to achieve that, a competition has been introduced, according to which, the players should initially win in two stages:
•    a drag n’ drop game, placing the using of product steps in the right order
•    a trump card game, where the user should beat the computer in a feature-to-feature battle, regarding the products’ performance
The winners would participate in both a daily draw (with Taft styling products to be the respective prizes) and a final draw, where 3 i-Pads would be delivered to the luckiest ones…
Apart from the game, Addit has been managing the Taft Styling Facebook page, by adding comments and posts on a daily basis, urging the users to participate in the activity.