Kerastase Elixir Ultime Gold Card

We designed a buzz competition about Elixir Ultime. Elixir’s Facebook Fans were asked to invite 5 of their friends to acquire the Elixir Ultime Gold Card through the Facebook Application in order to gain 20% off the price of Elixir Ultime. A very rewarding Member-Get-Member call-to-action that resulted in increased engagement, virality and at the end, Gold Card owners.