Cristalliste Vacations Kit

Design and Development of a Brand Awareness Application Tab, promoting Cristalliste products through an interactive gameplay scenario. The promotional scenario was based on Kerastase’s moto “Discover Kerastase’s secret for long hair and win your vacations’ Cristalliste Kit”.

Using Facebook creative and context posts, amplified by Facebook Targeted Ads, users were asked to participate to the competition through the Tab. By entering the Application Tab, users were asked to discover Kerastase’s secret and vote the most appealing look.

The entry page of the Tab was directing users to vote for the competition and discover the secret of long hair. However, for those who had already voted, a secondary message was suggesting to get informed of the “look” and get an update of the competition.